Tourism Consultancy & Mentoring
TOURISM CONSULTANCY & MENTORING
Parker Travel Collection (PTC) looks to assist and advise in tailoring a program to ensure products are ‘market ready’ for distribution via the varied travel trade distribution channels. Establishing a business’s objectives for dealing with the tourism trade, PTC will work with the operator in identifying the product’s strengths, areas for improvement and opportunities to develop in the market to gain greater exposure and sales.
The mentoring of tourism businesses is individual to each operator, over many years the PTC team has worked with countless operators to ensure they are ‘market ready’ in providing straight forward practical solutions and guidance gained over 20 years of working through the changing landscape of tourism.
Over the journey the business undertaking the mentoring process has included a wide variety of products; from camping sites to 5 star resorts, an outback donkey walking expedition to a fine dining restaurant and indigenous rainforest tours to a camel dairy farm tour – there isn’t much we haven’t seen and worked with in developing their tourism plan forward.
The process can include;
- Rate & Fact sheet development
- Product development, packaging and contracting
- Target market identification with niche travel concept development
- Pricing and commission policies
- Systems Direct Connection direction
- Collateral production and promotional activity